Owned business / Website & systems
Fundry.
Good design meets the everyday.

The starting point
How do you make choosing the right garment care feel straightforward?
My own laundromat brings a very practical perspective to building: the experience has to make sense to someone with a real task to get done.
The decision
Start with what someone needs cleaned. The website's item-led journey helps people find a suitable service, with a route for those who aren't sure. Custom tools, AI automations and connected payments, commerce and communication support the business behind it.
What I built
- Website concept, design and development
- Custom business-centric tools and AI automations
- Payment gateways and Shopify integrations
- Email, Telegram, WhatsApp and Meta CRM integrations
- Laundry service journey, SEO/AEO and AI-created imagery
Where it stands
My own laundry business, with a public website.