Client / Website & business systems
Phantom Threads.
The storefront. And the work behind it.
The starting point
How can the storefront and the business behind it work together?
A clothing-brand website connected to custom business-centric tools, AI automations and the services the business uses day to day.
The decision
Connect the website and Shopify with payment gateways, email, Telegram, WhatsApp and Meta CRM, supported by custom tools and AI automations.
What I built
- Website concept, design and development
- Custom business-centric tools and AI automations
- Payment gateway and Shopify integrations
- Email, Telegram, WhatsApp and Meta CRM integrations
- SEO/AEO and AI-created site imagery
Where it stands
Public apparel website; homepage inspected in October 2026.